I say yes, you should.
Why? Tell me, do you ever find yourself trying hard, to the point of struggling, to even start a good article?
Is it because you are thinking that your intended audience is too diverse? Or is it because there are too many viewpoints and it’s difficult to focus on one?
To tell you the truth, you don’t have to make things difficult for you. You simply need to ask yourself this one thing.
Whom Are You Writing For?
If you don’t have an answer to this question now then your writing is comparable to sailing blindly in the middle of the sea. You have no sense of direction.
Is that bad? Yes it is!
And what can you do about it? Simple.
You Need to Write on TargetDo you remember when you have this really huge crush over someone that you are head-over-heels with? And whether you admit it or not, you were able to find ways to grab a photo of that someone and keep it with you always.
You use that picture to imagine that person coming to life in front of you and you are talking to him or her with your deepest thoughts. You say everthing that you wanted to say and you are so consumed in your fantasy world that everything else doesn’t seem to matter.
Cheesy story isn’t it? But this is exactly how you should see your readers.
Obviously you can’t write for the world. That will be too imprecise and you’ll be lost.
You may think that you can write for a small group like people who want to lose weight or frugal moms or day-workers who want to earn money online. It’s a good start but seriously, you can’t write for them either. To hit your goal you need to write for one single person.
Your One Ideal Reader
Just like your special someone in the photo, you need to be focused on one person. Fabricate your ideal reader. See that person in front of your computer and talk directly to him or her. Make that person the center of your content.
But how can you construct your ideal reader?
Describe in Detail
When I write an article I talk to my ideal reader.
He is a mid-thirties guy who graduated with a degree in Computer Engineering. He moved to Australia with his family and left his country to find a better job. He is happily married with two cute kids, a boy and a girl.
Although he has a high-paying job in a prestigious company, the number of hours he has been spending with his family is becoming lesser and lesser. He is no less than a slave to his boss in the expense of his family. He got to do something.
So he resorted to blogging and created a blog to see if he can make a cut on making money online and eventually quit his job.
He is a newbie in the blogging world and thrilled to try different things. He is loving it but he often do things wrongly.
You see, the more I describe my ideal reader in full detail, the more I can visualize him. The more I can visualize him, the more I can give him character and eventually “see” him.
It’s really simple. You can do it too. Look around. See or talk to some people. Then find some qualities that can be knotted together and create a persona for your ideal reader. Be a good Frankenstein creator.
What Can You Reap From All These?
You have no idea do you? Let me roundup a few benefits for you.
1. Things will be easier
With one person in mind, you will be able to communicate better. The train of thoughts will flow easily and you will have no trouble starting up your article.
2. Boost your writing productivity
Did you ever notice that when you are writing personal emails to a friend it’s much easier than writing a formal business letter? Trouble-free writing means writing fast. And writing fast means more articles to publish.
3. More engaging content
When you write to be in touch with one reader you share your ideas better. The content you are crafting becomes more engaging. You are writing for your audience and not to yourself anymore.
4. Readership growth
Without you knowing it, when you laser-focus on one reader, you eventually touch tens to hundreds even thousands of people who can feel like you are talking to them. People will appreciate your work and share them with their networks.
More eyeballs on your blog, more conversions. This will increase your traffic, readership, opt-ins, and even sales.
Over to You Now
Let me ask you this question again. For whom are you writing? Come on, tell me and jot it down in the comments. Don’t hold yourself and let’s engage.
Image Credit: Ambro