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How to Promote Your Blog Before and After Publishing

How to Promote Your Blog Before and After Publishing

So you spent long hours and sleepless nights crafting a great article.

You thought about the topics damn well and carefully organized them in your editor.

You checked the spelling and grammar and everything is in order.

Then you said to yourself, “This is it. This content is a killer. This will make me famous! I can just sit back, relax and watch this post go viral.”

Your heart beats like a drum because of the excitement. The rush runs from your head to the tip of your fingertips. Then you aim your mouse pointer on the Publish button. You raise your pointing finger.

Just when you are about to bring it down on the mouse button… “MEEOWWW!” A big cat jumped out of nowhere and landed on your table, knocked that cup of espresso, spilled everything on your lap and you say “Damn, that’s hot!”

Bad luck? No it’s not. You just been saved by that big cat. Okay, enough with the silly story. I think I got your attention now. And before you raise your eyebrows on me, hear me out. If you think your post can go viral by simply clicking the Publish button, you are dead wrong.

Before that can happen you need to promote it. But there are things that you need to know on how to promote your blog before and after publishing it.

Read this four-part series and maximize the potential of your great article. What are you waiting for? Here are the meaty chunks: Part 1, Part 2, Part 3, and Part 4.

 

Image Credit: Tourist_on_earth

About Ramcel Gatchalian

Ramcel is the writer behind the Meek Watcher. He loves to write about tips for pre, newbie, and budding bloggers on how they can be better bloggers.
 
If you have something to say about this post, feel free to write it down in the comments. Meek Watcher loves comments!
  
You should also checkout his Off-Topic page where you can find other blogs that he is running with his wife and kids. It's like a family of blogs!

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Comments

  1. Nice way to showcase a multi-part series, I also have never seen anyone add their Klout into their bio as you have done.  I found recently that Google+ is bringing more traffic than Twitter/Facebook when promoting and actively engaging in conversations there.  This when the network is 1/20th the size of my Twitter following!

  2. Hi Justin! You caught me by surprise by stopping by. Thank you!
     
    It means a lot to me that you liked how I delivered my series and the Klout is too cool to not be showcased. I am still exploring on Google+ and would love to have integration in place as soon as Google hooks up their API.  Looking forward to that.

  3. Right, G+ is all very manual right now but still a good investment to start building up in.  I myself am enjoying Klout and got early access to Spotify + a free season of Men of a Certain Age from them so far.  I often tell readers that BlogEngage is how I find other blogs mostly and this is how I came across this article.

  4. Yeah, I really like the way Klout gives perks. Makes people stick. Google+ is still in its beta so expect more features up their sleeves.

    My only regret is why I didn't know about BlogEngage sooner. And like you, I enjoy finding other interesting blogs there.

  5. Naser says:

    First reading the cat story made me a bit confused but at last, the article is really helpful and easy to understand. Thanks for sharing.

  6. LOL. It's a silly story that just popped out of my head to catch someone's attention, someone like you. And I can see that it does what it's suppose to do… exactly! :)

  7. Ivin says:

    Hello Ramcel. Having read 1, I have developed a system with 'check points' (if you will), and thus make sure I cover all bases. Post 2 is a lot about links pointing in and out making sure proper promotion is done understanding how serps work. I gotta agree in 3 that guest posting is very important, and I always say that you need to do a better job at guest posting than on your own blog, taking into consideration that your own blog is of high standard. Part 4 is definitely the MOST valuable portion and those methods are invaluable. However, I think that a tribe is difficult to form. You really need good pr for that.

    If you don't mind my opinion. I really don't like posts that talk about something where posts are broken down into parts like this. It's a way to get more clicks, I know, but I think it irritates more bloggers/readers than you may realize. I think if you added ALL of that information into one post, it would be a GREAT post that will be shared far and wide,  heck I even would. To explain, if I like this  info, how do you suppose I share it? You want your readers to share 4 posts or just the one where the links are posted. I personally won't. Great info, tactic may not be serving you well :)

  8. Justin says:

    Hey Ramcel,
    I haven't written that viral post yet but I am looking forward to writing it some day. When I first started blogging I thought that all I had to do was write some posts and hit the publish button then sit back and wait for the traffic to come.

    I soon realized that blogging in the beginning takes a lot of work.

  9. Hi Justin,

    I am happy to have you here. You hit the nail in the head there. The first few months blogging are crucial and entails a lot of hard work. As long as you have the passion to keep on doing it and put proven methods in proper places, everything will be just fine.

    I am following you now so I can keep an eye on that viral post of yours.

  10. Hi Ivin. Thank you for stopping by and it’s a pleasure to have you here. All your points are invaluable and I’m sure others reading it can learn a lot from your words of wisdom.

    Your opinion about this series is something that captured my deep thoughts.  It’s not about getting more clicks in every post in this series. Believe me that don’t even ring in my head.  When I first drafted the topic about promoting blogs it grew so long that I even find it difficult to proofread.  So I figured, why not break it into chunks so things would be easier for others to grasp. Also, I can cover subtopics and laser-focus on what I have to say. I find it easy for me and reckon others also.

    My intent was to have this particular post to be shared by others with the links to other parts of the series. I also made sure that every part has interlinks with other posts so people will not get lost following my series.

    But knowing your point of view made me realize something. I am truly grateful for that and I will keep that in mind next time. And for the record, I really enjoyed having my first series post. I’m pretty sure others do too.

  11. Gian Faye says:

    It's a fact that readers won't come to you, unless your page is indexed on Google. But the number of visitors wouldn't be that enough to equate all the efforts you did on your post if you wouldn't do something about it after you've clicked that Publish button.

    Regarding that division of posts, I think there is nothing wrong with that. (I've read Ivin's comment below). For me, it's like a tv series, unlike films that you watched on one seating. It adds to the excitement of the readers.

  12. I appreciate that you find my series entertaining aside from being useful. Cheers!

  13. Nicely explained by telling a cat story, great experience by the 4 parts…. keep sharing…

  14. Glad you liked it. Subscribe to my free updates so you will not miss any post. :)

  15. lose weight says:

    Thanks for that wonderful tips you posted online. At least it makes me understand truly that it nothing is so easy until it is done in the right way. Great tips on how to create traffic to ones blog

  16. Thanks for the tips.
    I have been trying to promote my online store via blog.
    Although I have known most of these but still good to have them compiled.

  17. I kind of thought it was that simple before. Sadly, even the best articles won’t do so well without the right marketing strategy, well maybe it won’t do bad but it definitely won’t live up to its potential.

    Thanks for the links to your other articles, Ramcel. Nice reads!

  18. I liked your attention-grabbing story. I didn’t understand where the cat came from if you don’t have a cat, but then I got the point you were trying to make. I was wondering what it takes for an article or a simple image to go viral, especially if it is not shocking or gross like some of the viral videos and images we see everyday on Facebook. Your 4 piece guide will answer most of my questions I suppose, so I will stop writing this comment and start reading the tips. Thanks a lot! Love, Flora

    • That is exactly what I envisioned it to be. And I hit my purpose well. Thanks to the big ol’ cat. :)

      A digital piece being viral is basically linked to the psychology of people. What most people are compelled to share with their online friends is not rocket science. There are trendings and there are a lot of tools that can be used.

      If you are able to hit the sweet spot, and with good marketing strategy, your next article might be the next “big thing” to go viral. :)

  19. Stephanie Raymond says:

    I soon realized that blogging in the beginning takes a lot of work. I gotta agree in 3 that guest posting is very important, and I always say that you need to do a better job at guest posting than on your own blog, taking into consideration that your own blog is of high standard. I am following you now so I can keep an eye on that viral post of yours.

  20. I would like to thank you for the time you have made in composing this article. I am hoping the same top-grade blog post from you in the upcoming as well. In fact your creative writing skill has inspired me to start my own blog now. Truly the blogging is spreading its wings rapidly. Your write up is a fine example of it.

  21. mani says:

    thanks i am learning to build blog. i ve to learn many thing

  22. I don’t know much about how to promote your blog exactly before publishing it, but there are a lot of tools, one can promote his/her blog after publishing it.

  23. Paul Bola says:

    creating a blog is easy but promoting can be very challenging but this post really can help to boost the blog on web.

  24. Teresa Rush says:

    I would like to thank you for the time you have made in composing this article. It adds to the excitement of the readers. If you are able to hit the sweet spot, and with good marketing strategy, your next article might be the next “big thing” to go viral. I find it easy for me and reckon others also.