While guest posting on popular blogs gives you a huge chunk of the blog owner’s traffic and readership, it does take time and effort to produce a quality content that can be approved for publishing.
If you are not ready for guest posting yet, there is a simpler way to make your online presence visible to others. And this is where blog commenting comes in.
Commenting on Other Blogs
Blog commenting doesn’t rake in traffic the way guest posting does but its usefulness should never be underestimated. Blogs breathe and live on comments. If you have a blog that is receiving over a hundred page views per day and not a single reader commented on any of your posts, then something is definitely not right.
So why should you start commenting on popular blogs? Here is a couple of reasons why and these are vital.
To Build Communal Relationships
When you comment on other people’s blog, you are already making a presence. You must, however, make sure that you submit something relevant to the topic being discussed. Comments are integral part of every blog posts so make yours valuable.
It’s a two-way traffic. When you submit useful comments you draw attention. When you do this frequently you are making your presence strong and people engage with you.
Do not succumb to commenting something like “nice post”, “great post” and other variations that can brand you as someone who is just link baiting. You must also refrain from adding hyperlinks in your comments linking back to your blog post unless it is highly relevant to the topic. People can easily identify these junks and you can either be labeled as a spammer or be banned from the community.
To Build a Tribe of Your Own
When people starts engaging with you, you are actually building natural connections. And when things go natural you can expect them to follow you. The grandest thing would be readers leaving comments in your blog and subscribing to your updates.
If you step back a little and look at the big picture, if you already grown your tribe, you actually:
- gained click-through traffic and new audiences
- improved your search engine link authority
- build up your credibility
- increased the probability of people linking back to your blog
Just like in any relationship you will need time and effort to build your own community. Results will come overtime and you do not have to worry about the technical side of it. It will just make things complex for you especially if you are a budding blogger. Let things go naturally and everything else will follow.
Other Strategies to Promote Your Blog
While guest posting and blog commenting top notch the best practices on promoting your blog, there are other strategies that proved to be productive in growing online exposure.
1. Niche Forums and Communities
You can also promote your presence by joining forums and communities that are specifically targeted to your niche. These sites usually allow you to add your links on your profile’s signature. Thus, for every message you post, your blog is being flaunted like a name card. Read through the guidelines of message and article submissions and make sure you adhere to it to avoid any issues.
If you are a budding blogger, I recommend signing up for BlogEngage.com membership. It’s a community of active bloggers and a high-ranking blog directory where you can submit your articles for every member to see and engage.
And if you are really serious in promoting your blog, for a nominal monthly fee, you can acquire their BlogEngage RSS Syndication Service where your newest content will automatically be syndicated to BlogEngage and six other portfolios of social media sites. On top of that, if you get one of their top membership package you get your blog to be on the spotlight where other members promote your services or products themselves.
2. Blog Carnivals
Simply put, a blog carnival is a blog post that features a collection of best articles from many different blogs on a specific topic for a specified time frame. If you post a blog carnival you can let the blog owners know and more often than not, they will link back to you and announce it to their tribe.
On the other hand, there are well known blog carnival hosts like Blogcarnival.com where you can submit your great posts for others to see and consider featuring.
I am also running a weekly blog carnival where you can participate easily by simply adding valuable comments on any of my published articles.
3. “Good” Link Baiting
Link baiting often has a negative connotation that can clearly be seen on low quality blogs. However, there are some good strategies that can be applied to this that are widely acceptable.
A few examples of these would be:
- Giving freebies like a valuable ebook that you can offer as a giveaway for people who signs up to your mailing list
- Sponsoring blog competitions from popular communities like Blogengage
- Hooking an interview with a celebrity or someone popular in your niche and announcing it
The list of effective ways to promote your blog can go on and on and the only limit would be your marketing creativity. I will leave the rest to you so you can add your best strategies on how you promote your blog. I love to hear from you in the comments.
Well, it’s been a long week and the How to Promote Your Blog Before and After Publishing series has finally come to its conclusion. If you missed any of this four-part series you can backtrack and read the rest here:
Image Credit: Angryjuliemonday